A guided jewelry configurator · For authorised Stuller retailers

LustrielA guided Stuller configurator for Shopify & hosted jewelry stores

Let every piece catch the light.

Turn staged supplier-backed catalog data into a calm, guided shopping experience on your own store. Shoppers choose a shape, a metal, and their stones in a few unhurried steps, and see available configuration media with an indicative price before the cart.

Watch the 90-second demo

Free plan available, no credit card required · No Stuller iframe · Your branding, your pricing rules.

You can evaluate Lustriel without sharing supplier credentials. Setup starts with a staged shared catalog and indicative pricing. Eligible Stuller dealers can connect their own API access later for account-specific data.

The Lustriel configurator showing an oval three-stone engagement ring in yellow gold, with shape and metal options and a live €622.26 price. Live configurator · staged supplier-backed media
The shopper experience

Helpful and obvious — without the overwhelm

Built for the customer who has never configured a ring before. One decision per screen, real imagery, and an honest price at every step.

Guided, not overwhelming

Shape, metal, stones, details — one calm step at a time, with the next move always obvious. Advanced options stay a tap away, never in the way.

Real configuration media

Supplier-backed staged images and video follow the selected shape, metal, and stone state where that media is available.

Clear, indicative pricing

Your markup rules are applied automatically to the available reference price, with account-specific pricing used only when an eligible merchant connects it.

See it in motion

A whole ring, configured in under two minutes

Watch a shopper move through shape, metal, stones, and an indicative price using the staged shared catalog.

Recorded from the configurator using staged catalog media and indicative pricing.

Retailer control

Expose the catalog you trust, at the granularity you choose

You decide which supplier-backed series, categories, stones, media states, and sales paths reach your customers.

Catalog scope

Allow or block series, categories, and individual publication paths, with quote-only routing where automated cart isn't ready yet.

Your brand, your colours

Theme the configurator to match any storefront — your accent colour, your type, your tone. It looks like part of your shop, not a bolt-on.

Pricing & checkout

Set markups, price visibility, quote paths, Shopify cart handoff, and assisted-sale behaviour by your own policy.

How it works

Live in three steps

Review the shared catalog

Start without supplier credentials, choose the series and categories you want to offer, and set your markup rules over the staged reference data.

Connect account data when eligible

Retailers with authorised Stuller API access can connect it later for account-specific catalog and pricing. Credentials stay server-side.

Publish

Drop the configurator into your Shopify theme or use a hosted Lustriel storefront. Shoppers start configuring — you stay in control.

Two ways to launch

On Shopify, or as a hosted storefront

For Shopify retailers

  • Public Shopify app install flow.
  • Theme integration for storefront placement.
  • Retailer admin for catalog scope, branding, media, and pricing.
  • Exact configured-variant cart handoff where data and policy allow.

For standalone SaaS

  • Hosted pages for retailers without a Shopify storefront.
  • Quote and lead capture for assisted configurations.
  • Support, privacy, terms, and account entry points.
  • The same catalog-readiness checks used by Shopify publication.
Pricing

Start free. Flat pricing, 0% transaction fees.

Begin on the Free plan and upgrade when you're ready — paid plans include a 14-day free trial, no credit card required. We never take a percentage of your sales: on a $5,000 ring, a typical 1.9% customizer fee is $95 per order. With Lustriel it's $0.

Free

$0/mo

Up to 5 configured series, staged catalog media, indicative markup pricing, community support.

Start free

Basic

$29/mo

Up to 25 configured series, standard media checks, quote support, email support.

Start free trial
Most popular

Pro

$79/mo

Up to 100 configured series, enhanced media coverage, custom markups, analytics, priority support.

Start free trial

Enterprise

$199/mo

Unlimited configured series, white-label storefront, custom domain for the hosted storefront, dedicated support.

Start free trial

Founding Fifty: the first 50 stores to finish onboarding get Pro for $29/mo, locked for 12 months — in exchange for honest feedback as you set it up.

Pricing is subject to final billing configuration. Supplier credentials are optional for setup; authorised Stuller dealers may connect API access for account-specific data. Lustriel is independent and is not a Stuller account or reseller arrangement.

Stuller retailer FAQ

A Stuller configurator, answered

Common questions from jewelers looking to put a Stuller configurator on their store.

Can I add a Stuller configurator to my Shopify store?

Yes. Lustriel embeds a guided configurator directly in your Shopify theme. Shoppers choose shape, metal, and stones, see an indicative price, and carry the full configuration into the Shopify cart without leaving your store.

Do I need my own Stuller account?

No account credentials are required to install and evaluate Lustriel with its staged shared catalog. Eligible Stuller dealers can connect their own API credentials later for account-specific catalog and pricing data. Lustriel is not a Stuller account or reseller arrangement.

Where do the ring images and pricing come from?

Initial setup uses Lustriel's staged shared catalog and supplier-backed configuration media where available. Prices are indicative estimates using your markup rules until an eligible merchant connects account-specific Stuller data.

Can I sell Stuller jewelry online without Shopify?

Yes. Alongside the Shopify app, Lustriel offers a hosted SaaS storefront for retailers who don't run on Shopify — the same guided Stuller configurator, on pages we host for you.

What can shoppers configure?

Engagement and fashion rings today — shape, stone size, metal, finger size, and centre plus accent stones (natural or lab-grown) — with more Stuller categories rolling out. You choose exactly which series and categories appear.

Is Lustriel affiliated with Stuller?

No. Lustriel is an independent application by JMS Dev Lab. "Stuller" is used only to describe compatibility; Lustriel is not affiliated with, endorsed by, or sponsored by Stuller, Inc.

Bring guided configuration to your store

Start free in minutes with the staged shared catalog, or sign in to your Lustriel account. Eligible Stuller dealers can connect authorised API access later for account-specific data.

Supplier credentials are optional for setup · Lustriel is independent and not affiliated with Stuller, Inc.