The short version
GemFind Stuller converts Stuller's iframe Showcase into a transactional storefront for $149/month (7-day trial). At the time of writing it holds a 1.0★ rating from its single review, which asks for installation guide videos that don't exist. GemFind RingBuilder is the company's flagship builder at $295–345/month, and its listing notes that moissanite and other gemstones are not supported.
Lustriel starts at $0/month. Its onboarding wizard lets a merchant pick staged shared-catalog series and add the block without supplying a Stuller password; eligible dealers can connect authorised API access later for account-specific data.
Side by side
| Lustriel | GemFind Stuller | GemFind RingBuilder | |
|---|---|---|---|
| Price | Free · $29 · $79 · $199 /mo | $149/mo | $295–345/mo |
| Free plan | ✓ 5 live series, forever | ✕ | ✕ |
| Trial | 14 days, no card | 7 days | 7 days |
| Transaction fees | 0% — never a cut of your sale | None listed | None listed |
| Stuller integration | Staged shared catalog; optional authorised account data | Core product (iframe Showcase made transactional) | Via JewelCloud; Stuller is one of several feeds |
| Stone types | Natural & lab-grown diamonds, coloured gems, moissanite, pearls | Stuller catalog products | Diamonds only — "Moissanite and other gemstones are not supported" (listing) |
| Configuration imagery | Supplier-backed staged media where available; account data when connected | Stuller product images | Setting imagery per feed |
| Guided onboarding | ✓ wizard + one-click theme setup + video library | The app's sole review requests setup videos | Setup with vendor assistance |
| Markup control | Global multiplier + advanced rules with clearly labelled price preview | Custom markup | Feed-level pricing |
| Extras | AI gemologist concierge, consultations inbox, reviews, wishlists, order handoff with refund safety | — | AR try-on on the higher tier |
Figures are drawn from each app's public Shopify App Store listing as of July 2026 and may change. GemFind, JewelCloud, RingBuilder and Stuller are trademarks of their respective owners, referenced nominatively for comparison; Lustriel is an independent product and is not affiliated with or endorsed by them.
What the price difference buys you
At GemFind Stuller's $149/month, a year costs about $1,788 before you've sold a ring. Lustriel's free plan lets you put your five best-selling Stuller series live for nothing, prove that shoppers configure and buy, and only then upgrade — Pro is $79/month with a hundred series, advanced markup rules, and the AI concierge. The first fifty stores to finish onboarding get Pro for $29/month, locked for a year.
Where GemFind may still fit
Fairness matters: GemFind has operated since the 1990s and its JewelCloud network aggregates many diamond feeds (IDEX, RapNet, Polygon, Nivoda). If your primary need is multi-vendor loose-diamond aggregation rather than a Stuller-native configurator, RingBuilder's feed network is genuinely broad. If your business runs on your Stuller account, that's the job Lustriel is built for.
See your own catalog in it — free
Pick five staged shared-catalog series and add a guided configurator without supplier credentials. No card, no transaction fees.
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