Your four options
| Approach | Cost | Shoppers can buy on your store? | The catch |
|---|---|---|---|
| Stuller iframe Showcase | Included with your account | ✕ browse-only iframe | Lives in a frame, doesn't match your brand, no cart — shoppers must call you to buy. |
| Lustriel (guided configurator app) | Free · from $29/mo | ✓ configure → indicative price → Add to Cart | Rings are the flagship experience; setup uses staged shared data, with optional account-specific enrichment for eligible dealers. |
| GemFind Stuller (app) | $149/mo | ✓ | 1.0★ from its single App Store review, which asks for setup videos; 7-day trial. |
| Custom development | $5,000+ typical, plus upkeep | ✓ | You own every Stuller API quirk, image pipeline, and price-refresh job forever. |
What "good" looks like
A jeweler's configurator earns trust with three things the iframe can't do:
- Clear media provenance. Configuration media should follow the selected options where supplier-backed media is available, and any fallback should be identified rather than silently substituted.
- An honest price. The app should distinguish an indicative reference-price estimate from account-specific supplier pricing.
- A native checkout. The configured ring lands in your Shopify cart with the full specification attached, so the order in your admin tells you exactly what to order from Stuller.
Going live with Lustriel — the actual steps
- Install the app and pick the Free plan (five live series, no card).
- Review the staged shared catalog. No supplier password is required to finish setup or evaluate the storefront.
- Choose your series. Lustriel ships with a curated shared catalog; enable your hero engagement-ring series first.
- Set your markup. A global multiplier gets you live; per-series and per-category rules come later. A built-in preview shows exactly what a shopper would pay before you publish.
- Add the block to your theme. One click opens Shopify's theme editor with the configurator block ready to place — no Liquid, no code.
That creates a branded configurator and Shopify cart handoff. The merchant reviews the configuration in Shopify and handles supplier ordering separately.
Honest boundary: shared catalog prices are indicative. Eligible Stuller dealers may connect their own authorised API credentials for account-specific data; Lustriel is not a Stuller account, reseller arrangement, or supplier-ordering service.
Frequently asked
Can I sell Stuller products on Shopify?
Yes — as an authorised dealer, via the iframe Showcase (browse-only), an integration app, or custom development. Shoppers buy at your prices; you fulfil through Stuller as usual.
What does it cost in 2026?
The Showcase is included with your account but can't take payment on your store. GemFind Stuller lists at $149/month. Lustriel starts free, with paid plans from $29/month and 0% transaction fees. Custom builds start in the thousands.
Where do images and prices come from?
Initial setup uses staged shared catalog data and supplier-backed media where available. Prices are indicative until an eligible dealer connects account-specific Stuller API data.
Put your Stuller catalog to work
Five configured series, staged catalog media, indicative pricing, and native Shopify cart handoff — free to start.
Start free Watch the demo