Your four options
| Approach | Cost | Shoppers can buy on your store? | The catch |
|---|---|---|---|
| Stuller iframe Showcase | Included with your account | ✕ browse-only iframe | Lives in a frame, doesn't match your brand, no cart — shoppers must call you to buy. |
| Lustriel (guided configurator app) | Free · from $29/mo | ✓ configure → live price → Add to Cart | Rings are the flagship experience; you'll want an active Stuller API login (a quick ask to your rep). |
| GemFind Stuller (app) | $149/mo | ✓ | 1.0★ from its single App Store review, which asks for setup videos; 7-day trial. |
| Custom development | $5,000+ typical, plus upkeep | ✓ | You own every Stuller API quirk, image pipeline, and price-refresh job forever. |
What "good" looks like
A jeweler's configurator earns trust with three things the iframe can't do:
- Exact media. When a shopper switches from oval to emerald cut, or yellow to rose gold, they should see the actual Stuller configuration imagery and 360° video for that combination — never a stand-in photo.
- A real price. Not "call for pricing" — a live number built from your current Stuller cost and your own markup rules, updated nightly.
- A native checkout. The configured ring lands in your Shopify cart with the full specification attached, so the order in your admin tells you exactly what to order from Stuller.
Going live with Lustriel — the actual steps
- Install the app and pick the Free plan (five live series, no card).
- Connect your Stuller account. Your API username and password are encrypted at rest and only ever used server-side. Don't have API access yet? Ask your Stuller rep to enable it — you're an existing customer, this is routine.
- Choose your series. Lustriel ships with an 852-series curated catalog; enable your hero engagement-ring series first.
- Set your markup. A global multiplier gets you live; per-series and per-category rules come later. A built-in preview shows exactly what a shopper would pay before you publish.
- Add the block to your theme. One click opens Shopify's theme editor with the configurator block ready to place — no Liquid, no code.
That's a working, branded, transactional Stuller configurator in an afternoon — engraving, matching bands, guided stone setting (natural, lab-grown, gemstones, moissanite, pearls), and an AI gemologist included.
Honest requirement: Lustriel is for existing, authorised Stuller customers. It connects to your credentials and surfaces your catalog and pricing — it isn't a Stuller account, a reseller arrangement, or a way around dealer authorisation.
Frequently asked
Can I sell Stuller products on Shopify?
Yes — as an authorised dealer, via the iframe Showcase (browse-only), an integration app, or custom development. Shoppers buy at your prices; you fulfil through Stuller as usual.
What does it cost in 2026?
The Showcase is included with your account but can't take payment on your store. GemFind Stuller lists at $149/month. Lustriel starts free, with paid plans from $29/month and 0% transaction fees. Custom builds start in the thousands.
Where do images and prices come from?
Straight from your Stuller catalog — exact configuration media per shape, metal, and stone state, and prices computed from your live Stuller cost plus your markup rules, refreshed nightly.
Put your Stuller catalog to work
Five series live, real imagery, live pricing, native Shopify checkout — free, this afternoon.
Start free Watch the demo